Customer Experience will anchor the 2020 edition of Middle East Retail Forum, the UAE’s most authoritative and influential retail intelligence event. Customer Centricity is of course not a new concept; the business of retail is defined by Customer Experience above anything else. But Customer Behaviour itself is changing dramatically. And Experience is directly related to Behaviour. Is Retail CX matching the pace of Customer Experience? Some say not enough. Are CX leaders pushing themselves enough? Are we disruption-driven or disruption-led? What does it mean to self-disrupt? Join powerful global and regional Customer Experience influencers and leaders at the Middle East Retail Forum 2020. With a compelling mix of CXO Talks, C-Suite Roundtables and Retail Technology Leadership sessions and the ME Startup Conclave, you will not miss much when it comes to upping the Customer Experience ante. It is time to lead disruption, not be led by it.