8:00 am: Registration & Breakfast
9:00 am: Welcome Address by Nadeem Quraishi, Publisher, Campaign Middle East
9:05 am: Chair’s Opening Remarks by Anup Oommen, Editor, Campaign Middle East
9:10 am: Keynote presentation: Hyper-personalisation: Moving from the ‘why’ to the ‘how’
Speaker: Gosia Wajchert, Managing Director, MEA, Criteo
9:30 am: Panel 1: Localisation: From preaching to living for Ramadan and beyond
Moderator: Anup Oommen, Editor, Campaign Middle East
Speakers: Ana Elisa Seixas, Head of Marketing, New Balance Middle East, Africa & India
Hicham Fakhoury, Content Solutions Lead at MMS.
Mahmoud Maghraby, Media Director | MEA + Global Emerging Markets, Mars
Suad Merchant, Head of Brand & Corporate Communications, Mashreq
10:00 am: Panel 2: How communications and creative storytelling around Ramadan has changed
Moderator: Rasha El-Ghoussaini, Head of Agency – Snap Inc. MENA
Speakers: Ghadeer Khub, Director of the Creative & Production Department, DCT Abu Dhabi
Roxane Magbanua, General Manager – Marketing, Al-Futtaim Automotive
Stanislas Brunais, Marketing Director, Ounass
10:30 am: Panel 3: Purpose-driven marketing: A powerful tool left rusting in the cabinet?
Moderator: Fadi Khater, Managing Partner, Netizency
Speakers: Shahir Sirry, Global Creative Director, Aramex
Siddarth Sivaprakash, Head of Brand & Marketing, Home Centre, Landmark Group
Taniya Chandra, Head of Marketing and Communications, Mercedes-Benz Middle East
11:00 am: Closing comments by Anup Oommen, Editor, Campaign Middle East
11:05 am: Networking session