GROOVE ON THE GRASS - ANJA SCHNEIDER (Mobilee, Berlin), RAXON, NONEOTHER b2b ADAM, GABRIEL GREEN

We welcome you to the debut of this open air festival! Let your hair down, take the heels off, and come feel the vibe! This event has been put together for the purpose of giving Dubai electronic music lovers and party people a new global perspective on partying. We are about the love, good vibes, dancing, interacting and making memorable experiences. We know what its like to be going to the same places all the time and trying to feel a new vibe over and over again. This time it is a new vibe and it will be every time going forward for all "Groove on the Grass" events. Enjoy our debut, and we promise you a good time ;) OUR DJ LINE UP!!!! headlining our first event is label boss and sassy senorita... ANJA SCHNEIDER (MOBILEE RECORDS, BERLIN, GERMANY) Label founder, internationally renowned DJ and producer, world-traveler, and charming personality all rolled into one, Anja Schneider might just be one of the hardest-working individuals in the business. After getting her start as a producer for KissFM and Fritz Radio, Anja quickly became a radio persona herself with the inception of her now legendary Dance Under the Blue Moon show in 2000. It was n’t long before Anja’s irresistible magnetism and impeccable taste in music caught the attention of the Berlin masses, propelling her career as a DJ and musician into a full-blown enterprise. After producing and releasing her first tracks in 2004, Anja joined forces with Ralf Kollmann and founded mobilee records shortly thereafter. Within the year she had already begun to lead her newly born label towards success through the signing of acts such as Sebo K and Pan-Pot and the release of her own epic track “Rancho Relaxo” in collaboration with the former. As a producer Anja has continued to progress in her own right, releasing her debut LP Beyond the Valley to critical acclaim, with tracks such as “Belize” and “Safari” bombarding charts and dance-floors worldwide. Furthering her unique interest in collaborative producing, Anja’s list of studio partners has grown to include the likes of Paul Brtschitsch and, most recently, Lee van Dowski. Alongside her original productions, an extensive string of remixes for labels such as Dessous, Crosstown Rebels, and Diynamic lines the walls of her impressive discography. As a label head Anja has focused not only on discovering fresh and innovative talent but also on cultivating and developing the mobilee roster, pushing artists in challenging directions and developing their careers as DJs, musicians, and members of the mobilee family. Under her watch, mobilee has grown into one of Berlin’s most-watched staples with a close-knit collection of producers including Sebo K, Pan-Pot, GummiHz, Marcin Czubala, Exercise One, And.id, Miss Jools, and Dan Curtin. Recently hitting its 50th release benchmark (courtesy of none other than Anja herself), mobilee has continued to carve out its own distinct sound in a city where everyone seems to be making music: the label’s mix of pristine minimal, slinky grooves and deep house has pushed dance music forward while at the same time remaining instantly accessible. As arguably one of the most renowned and respected woman DJs in the world, Anja’s work ethic combined with her undeniably charming personality has lead to enormous success as a DJ on every corner of the globe, from Japan to the Americas to Europe and her native Germany. Anja has made her mark as a regular at the world’s most renowned clubs such as Fabric, Fuse, Rex, and Goa Madrid and has held residencies at Berlin’s own Weekend and Watergate. With ears trained through years of experience, Anja’s achievements as a producer, DJ and label head are far from peaking; her uncanny development as a one-of-a-kind artist and businesswoman over the past few years is just the start of what we can expect from Anja’s evolution of mobilee as a platform for a new generation of musical talent. Supporting DJs!!! RAXON (Audiotonic, Cecille, 360) NONE OTHER (The Artist Network) Special B2B Set ADAM (Warped, Ohm Events) GABRIEL GREEN (Gabriel Green Music)