Fri 13 Nov

Start:08:00

Price from:

210 AED

262.50 AED

Campaign Breakfast Briefing - Out of Home 2027 at The Westin Mina Seyahi

Name: Campaign Breakfast Briefing - Out of Home 2027 at The Westin Mina Seyahi
Start: 2026-11-13T08:00:00+0400
End: 2026-11-13T12:00:00+0400
Location: Westin Mina Seyahi

Westin Mina Seyahi

Fri 13 Nov

Start:08:00

Westin Mina Seyahi

From:

262.50 AED

210 AED

Select tickets

Campaign Breakfast Briefing: Out of Home 2027 – Value Beyond Visibility will gather the region’s leading brand marketers, media agencies, OOH media owners, data specialists, technology partners, suppliers and public-sector stakeholders on 13 November 2026 at the Westin Dubai Mina Seyahi. The event will explore the next stage of growth for the regional out-of-home industry. This year’s agenda moves beyond the now-familiar conversations around digital screens, reach and frequency to focus on the larger questions shaping the sector: trust, infrastructure, value, standards, investment, governance and long-term relevance.

As OOH continues to command a significant share of media investment in the UAE and wider region, the industry is entering a more mature phase. Growth is not only about adding inventory or digitising existing assets; it is also about building a more accountable, investable and future-ready ecosystem. Sessions will examine how unified measurement, credible attribution, premium placement, data-led planning and quality of delivery can help brands understand OOH’s role across the full funnel. Leaders will discuss everything from trust and emotional impact to footfall, intent and commercial outcomes.

The event will also look at the business realities behind this transformation. Media owners are balancing rising capital expenditure, lease commitments, digital infrastructure, direct sales relationships, pricing pressure and the need to protect the value of premium assets in a more fragmented market. At the same time, public-sector collaboration, streamlined approvals, road safety, content compliance, sustainability and urban harmony are becoming central to how OOH grows responsibly across roads, destinations, transport corridors, retail environments and emerging city districts.

Campaign Middle East brings the OOH community together each year to step away from inboxes and meet industry peers in person. With senior-level discussions, practical insights, high-quality networking over breakfast and coffee, this briefing is designed to help the industry align on what needs to be built next – and how to collaborate to build it well.

This event is for 21+ years.
Below 21 years are not allowed.

For sponsorship opportunities and for event ticket details, please email: Tarun Gangwani at Tarun.Gangwani@motivate.ae or call +971 52 1466150
For more information, view the event website here: https://campaignme.com/event/campaign-breakfast-briefing-out-of-home-2027/

08:00am: Registration & Breakfast
09:00am: Welcome speech by Nadeem Quraishi, Publishing Director, Campaign Middle East
09:05am: Chair’s opening remarks by Anup Oommen, Editor, Campaign Middle East
09:15am: Keynote 1 – The city as a connected canvas
09:30am: Panel 1 – Growth by design
10:00am: Keynote 2 – Build before the brief
10:15am: Panel 2 – Proof that performs
10:45am: Panel 3 – Premium quality beyond clutter
11:15am: Panel 4 – Automation without disruption
11:45am: Closing remarks by Waad Elmagboul, Senior Reporter, Campaign Middle East

1.⁠Acceptance of terms: Purchasing a ticket means accepting these terms and conditions.

2.⁠Buy tickets: Tickets may be subject to additional fees, taxes, or fees.

3.⁠⁠Refund Policy: No refunds are allowed.

4.⁠Event changes or cancellations: The organiser reserves the right to make changes to the event schedule or cancel the event. If the event is cancelled, ticket holders will be notified, and refunds will be given in accordance with the refund policy.

5.⁠Entry requirements: Attendees must adhere to age restrictions and any other entry requirements determined by the organiser. Attendees may be asked to provide proof of identification or proof of purchase for entry.

6.⁠Code of Conduct: Attendees must adhere to the event and the rules of conduct. Reserves the right to remove any attendee who engages in disruptive or inappropriate behaviour.

7.⁠Liability and Disclaimer: Attendees participate at their own risk, and the organiser does not bear responsibility for any accidents or injuries By attending, attendees waive any claims against the event organisers.

8.⁠Lost or stolen tickets: The organiser is not responsible for lost or stolen tickets.

9.⁠⁠Force Majeure: The organiser is not responsible for unforeseen circumstances (force majeure) that may affect the event. In such cases, the event organisers will take appropriate measures and communicate with attendees.

10.⁠⁠Changing seats or location: Event management reserves the right to make changes to seating arrangements or venue layout. Attendees will be informed of important changes in advance.

11.⁠Compliance with laws: Attendees must adhere to all applicable laws and regulations during the event.

12.⁠Media & Recording Notice: The event will be recorded for ads and promotions. Attendees' faces may be featured in a promotional video for the event.

By purchasing a ticket for the Event, you acknowledge and agree to these terms and conditions

By Car: Drive via Sheikh Zayed Road (E11) and take Exit 36. Continue onto King Salman Bin Abdulaziz Al Saud Street (D94) and follow the signs to The Westin Dubai Mina Seyahi Beach Resort & Marina. GPS navigation is recommended for the easiest route.

By Taxi: Taxis are widely available across Dubai. Simply ask the driver to take you to The Westin Dubai Mina Seyahi Beach Resort & Marina in Dubai Marina, located along King Salman Bin Abdulaziz Al Saud Street.

By Metro & Train: Take the Dubai Metro Red Line to Sobha Realty Metro Station, then transfer to the Dubai Tram towards Al Sufouh and get off at Mina Seyahi Tram Station. The resort is approximately a four-minute walk from the tram station.