After crossing our 5 year milestone, we are now entering a whole new dimension as we broaden our horizons and usher in a new creative vision to take the Groove On The Grass experience to a whole new level! You can expect the highest level of audio visual production in the region, diversified artistic programming, new festival areas, a ton of art installations, fashion activations, and delicious food vendors. It’s time to bring back the liberating feeling we all long for when we unite on the grass and make the best of our time here in the United Arab Emirates.
Over the last 5 years, we have created memories that will last forever, and achieved an impact on the regional electronic music scene which has really changed the way global audiences perceive the rapidly developing emerging music, art, and fashion culture in the United Arab Emirates.
We aim to push the boundaries in terms of artistic music programming while making sure we cater to all of the musical families in the United Arab Emirates and wider region, in the hope of bringing everyone together to break any barriers and expand our horizons & love for all aspects of electronic music.
After many accomplishments in the last few years, such as winning Best Festival in 2016 from Hype by Mixmag, regular features on global music press like Resident Advisor and Pulse Radio, while also welcoming the regional debuts of ground breaking artists such as Nicolas Jaar, Richie Hawtin, Ben Klock, DJ Tennis, Marcel Dettmann, Max Cooper, Ellen Allien, Tale Of Us, Mind Against, Frivolous, and DJ Koze - just to name a few - we are excited to begin this new journey with you all!