8:00am: Registration & Breakfast
9:00am: Welcome address by Nadeem Quraishi, Publishing Director, Campaign Middle East
9:05am: Chair’s opening remarks by Anup Oommen, Editor at Campaign Middle East
9:15am: Panel 1: When AI becomes the shopper: winning visibility in agentic commerce
Speakers:
Katib Belkhodja, Marketing Director – Toyota & Lexus, Al-Futtaim Motors
Mohamed Mordi, Experience Enrichment & Retail Media Manager, Arla Foods
Yesu Yarlagadda, Head of Omnichannel Commerce, Lulu Retail
Zoya Shahid, Director of Customer Experience, Viola Communications
Moderator: Anup Oommen, Editor, Campaign Middle East
9:45am: Keynote: Gearing up for agentic commerce
Speaker:
Haneen Aburrubb, Head of Commerce MENA, at WPP Media MENA
10:00am: Panel 2: From fragmentation to orchestration: can brands buy retail media at scale?
Speakers:
Charlotte Davis, Vice President – Retail Media
Chirag Galundia, Senior Director — Media Solutions, talabat
Mahmoud Maghraby, Media Director – Middle East, Africa, MARS
Mazen Mroueh, Head of Retail Media & Partnerships, Publicis Media
Moderator: Anup Oommen, Editor, Campaign Middle East
10:30am: Panel 3:: From swipe to sale: The commerce-creator convergence
Speakers:
Sofiane Haddadi, VP Marketing (Activations & Operations), ADNOC Distribution
Noor Abwah, Head of Marketing – GCC, TCL Electronics
Yogesh Shroff, E-commerce Director – Middle East and Africa, Beiersdorf Middle East
Dima Mousseli, Content Creator
Moderator: Ramy Mouganie, Client Leadership Director, Fusion5
11:00am: Networking