Sat 22 Nov
Event ended

SEPHORiA 2025 in Dubai

Experience SEPHORiA: Dubai’s ultimate beauty celebration of icons, innovations, and unforgettable moments.
Event ended

SEPHORiA is Sephora’s signature beauty celebration of the year, where fans can connect with their favorite beauty icons, explore the latest product launches, and enjoy exclusive gifts and experiences.

 

In 2025, SEPHORiA returns as an in-person event, taking place in Dubai, UAE for the second time.

  • Authorized ticketing sellers for this event is Platinumlist only.
  • Do not buy tickets from unauthorized sellers to avoid counterfeit tickets and fraud. 
  • SEPHORiA tickets go on sale from September 17th, 5:00 PM GST
VIP Package
  • Explore up to 70+ unique experiences and photo ops.
  • Take home a beauty swag bag worth AED 5,000.
  • Enjoy special Appearances from brand founders, beauty icons, and more.
  • VIP dedicated queue.
  • Eligibility to sign up for VIP Appearances with your favorite brands and founders (Online reservations will open shortly. Limited spaces available).            
 
Beauty Access (General Admission)                                                                    
  • Explore up to 70+ unique experiences and photo ops.
  • Take home a beauty swag bag worth AED 1,500.
  • Enjoy special appearances from brand founders, beauty icons, and more.
  • All ticket sales are final and strictly non-refundable.
  • You must be 10 years of age or older to attend SEPHORiA, and you must be accompanied by an adult 18 years or older.
  • If you are under the age of 18, an adult 18 years or older must purchase a ticket for you and attend Sephoria with you.
  • Please ensure to bring a valid ID with you to access Sephoria (i.e. your Emirates ID, Passport or Drivers Licence).
  • The person who bought your Sephoria tickets must be with you in order to enter the event (i.e. the name on your Sephoria ticket must match your name or someone in your group).
  • Your event entry QR code will be released 48 hours prior to the event.
  • Redeem your Beauty Swag Bag with your entry tickets.
  • VIP Apperances are only accessible to VIP Package ticket holders.Tickets to VIP Appearences will be released seperately, please check your email for updates from Platinumlist. Seats to VIP Apperances are limited. Admission will solely be based on online booking confirmation

How can I buy tickets?

The Promoters are committed to combating unethical secondary ticketing and resale. We will be operating a names-on-tickets policy on tickets sold ONLY via Platinumlist.

When will tickets go on sale?

SEPHORiA tickets will go on sale from September 17th at 5:00 PM GST.

How much are the tickets?

Ticket prices are AED 300 for Beauty Access and AED 600 for the VIP Package. Each ticket grants you access to one day of the event (you can choose your day).

What is unethical secondary ticketing and ticket resale?

Unethical secondary ticketing is when people buy tickets at face value and then re-sell them at inflated prices via non approved methods and websites.  Unauthorized ticket touts and unauthorized resellers use multiple payment cards, false identities, and sophisticated computer programs (‘bots’) to buy up large amounts of tickets, which they then offer for resale at highly inflated prices.


How many tickets can I buy?

There’s a strict limit of 10 tickets per person. To enter SEPHORiA, your entire group must arrive together as the name on your tickets must match either your own or someone in your party.

Please note that any and all transactions that are detected as bot purchases, patrons creating duplicate accounts in order to purchase more than the ticket limit, or any action that indicates a suspicious purchase in excess of the ticket limit will be cancelled.


We want to go as a bigger group/family?

Each person can purchase up to 10 tickets. If you need more, someone else in your group will need to make an additional purchase.

Can I buy tickets as a gift?

If you're buying the tickets as gifts, please make sure to use your recipient's name when purchasing (not your own). For entry into Sephoria, the name on the ticket must match the ID of the person attending.

What are the entry requirements?

Your Sephoria tickets can only be accessed on the Platinumlist app. Please make sure to bring your fully charged phone to the event as screenshots and/or printed copies will not be accepted. Reminder that the name on your tickets must match either your own or someone in your party so that you can enter Sephoria.

What are the age restrictions?

Guests must be at least 10 years old to attend SEPHORiA and must be accompanied by an adult (18+). Tickets can only be purchased by someone 18 or older—so if you are under 18, an adult will need to buy the ticket for you.

I can’t find my confirmation email?

Confirmation emails can take up to 24 hours to appear in your mailbox. Please also make sure to check your Junk and/or Spam folder as emails may end up there. If you are still unable to find your confirmation email, contact the Platinumlist Customer Services team. If you are unsure which company you bought your tickets from, this is usually displayed on your credit card statement or bank statement.

I can’t access my ticket(s)?

Access to tickets will be only through the Platinumlist App and QR codes will be released only 48 hours before the event. If you are still unable to access your tickets, please contact the Platinumlist Customer Service Team at Platinumlist.net or on WhatsApp +971501408768.

What if I lose my ticket before Sephoria?
Log into the Platinumlist app with the same email address used when purchasing your tickets. All event tickets should be available on the app.  If you are still unable to find your tickets, please contact the Platinumlist Customer Service Team at Platinumlist.net or on WhatsApp +9715014087688.

 

When will I receive my Sephoria ticket(s)?
Your ticket(s) can only be accessed on the Platinumlist app through a QR code that will appear 48 hours before the event. For your protection, the app prevents screenshots of this QR code. Please refer to your confirmation email for more information.

Are cameras allowed?

Yes cameras are allowed at Sephoria but video cameras are not permitted unless expressly authorized at Sephora’s discretion.

How early should we turn up?

Please check the Platinumlist website for door opening times and allow yourself plenty of time to get in before the start of the event.

Is your venue wheelchair accessible?

Yes the Sephoria venue is wheelchair accessible.

What else are you doing to combat the secondary market?

Your ticket(s) are linked to your account with Platinumlist. This means your ticket and the individual information you gave when you purchased are linked. If a ticket is resold in any method other than via official face-value return to Platinumlist (if approved), you will be refused entry to the venue.

Terms & Conditions

  • All ticket sales are final, binding, and strictly non-refundable.
  • Admission is restricted to individuals aged 10 years and above. Guests under the age of 18 must be accompanied at all times by a parent or legal guardian aged 18 years or older.
  • Official event entry QR codes will be issued no earlier than forty-eight (48) hours prior to the event date.
  • Beauty Swag Bag QR codes will be distributed exclusively to verified ticket holders forty-eight (48) hours prior to the event date. This QR code is valid solely for swag bag redemption and does not constitute, or substitute for, event entry.
  • VIP Appearance schedule will be open separately. Check your email for updates. Check out the VIP appearence schedule to choose which session(s) you’d like to attend. Limited seats available.
  • Admission will solely be based on online booking confirmation.

Security Measures
  • Patrons are solely responsible for safeguarding their tickets to prevent loss, damage, or theft. Platinumlist assumes no responsibility for replacement or refund in such cases.

  • Screenshot of app tickets is not allowed at all and will result in denial of entry. Tickets are considered canceled upon first valid use, and no refunds will be issued.


Entry Policy
  • Once validated for entry, tickets cannot be re-used or re-entered.

  • All patrons must hold a valid ticket for admission into the event.


Ticket Purchasing
  • Tickets must be purchased exclusively through authorized channels, including Platinumlist’s official website and approved ticketing partners.

  • Ticket prices are subject to change without prior notice.

  • All ticket purchases are final. Refunds will only be considered if the event is officially canceled or rescheduled.


Ticket Delivery
  • To gain access to the event you are required to download the Platinumlist App from IOS or Playstore.

    The tickets will be available only in the App with Dynamic QR code.

  • Customers must ensure that accurate and up-to-date contact details are provided at the time of purchase.

  • No refunds will be issued unless the event is officially canceled.


Cancellations and Refunds
  • No refunds will be issued unless the event is officially canceled.

General Conduct
  • All customers are required to comply with venue rules, regulations, and event-specific policies.
  • The management reserves the right to modify these Terms & Conditions at any time without prior notice.
  • Smoking, Vaping, and any Electronic Cigarette are prohibited substances, and weapons are strictly forbidden inside the venue.
  • The use of cameras, video recorders, or any recording devices may be restricted. Attendees are advised to review event-specific guidelines for clarification.

By purchasing tickets, you acknowledge that you have read, understood, and agreed to be bound by these Terms & Conditions. If you do not agree, please refrain from making a purchase.

By car: There are many ways to reach your destination, including heading along Sheikh Rashid Road/E11, taking Exit 58 toward D70 and DXB Terminals 1 and 3, continuing on Casablanca Street, and following the D89 ramp toward E311 before turning right and continuing straight with the destination on the right. GPS navigation is highly advised.


By taxi: You can easily reach your destination by taking a taxi or a ride-hailing app. 

Location

Venue
location
Al Wasl Plaza, Expo City Dubai
Al Wasl Plaza | Expo City Dubai - Al Wasl Avenue - Dubai, United Arab Emirates
View directions
Al Wasl Plaza, Expo City Dubai

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Why buy with Platinumlist?
Secure Checkout
Secure Checkout
Fast & Secured Payment
Instant confirmation
Instant confirmation
Refund guarantee options
Official Ticket Seller
Official Ticket Seller
Used by 10m+ people
24/7 Customer Service
24/7 Customer Service
Reliable after sales support
You choose how to pay