Campaign Breakfast Briefing: The Future is Now 2025 in Dubai

Name: Campaign Breakfast Briefing: The Future is Now 2025 in Dubai
Start: 2025-09-12T07:30:00+0400
End: 2025-09-12T12:00:00+0400
Location: Metropolitan Hotel Dubai

Discover the future of marketing where AI meets creativity, commerce and culture together.

Metropolitan Hotel Dubai

Fri 12 Sep

Doors:07:30

Start:08:00

Metropolitan Hotel Dubai

Event ended

The future isn’t coming, it’s already here. At the Campaign Breakfast Briefing: The Future Is Now, we’ll explore how the frontiers of commerce, culture, creativity and technology intersect — shaping the future of marketing.

Delving far deeper than surface-level trends, this event answers tough questions and transformative forces redefining the Middle East marketing landscape — from reimagining commerce media accountability in the AI age to strategising smarter scale outside walled gardens.

We’ll explore whether the open web can carve out its space amid dominant platforms, analysing the systemic shifts required for agencies publishers, and brands to unlock true performance and creativity in a fragmented landscape.

The discussions will also navigate recent technological leaps. Industry experts will discuss the new reality of hybrid human-AI teams — where agentic AI systems become collaborators and marketers must adapt, harnessing uniquely human strengths to guide, inspire and safeguard brand value.

Throughout the event, expect bold challenges, actionable strategies, and a clear-eyed view of the future — all designed to equip you for the new age of accelerated, accountable and human-centred marketing.

Join us on 12 September at the Metropolitan Hotel Dubai to connect with the region’s leading minds and future-proof your strategy.

This event is for 21+ years.
Below 21 years are not allowed.

For sponsorship opportunities and for event tickets details, please email Tarun Gangwani at Tarun.Gangwani@motivate.ae or call 052 1466150
For more information, view the event website here: https://campaignme.com/event/campaign-breakfast-briefing-the-future-is-now-2025/

8:00am: Registration & Breakfast
9:00am: Welcome Address by Nadeem Quraishi, Publishing Director, Campaign Middle East
9:05am: Chair’s Opening Remarks by Anup Oommen, Editor, Campaign Middle East
9:15am: Fireside Chat: Rekindling the spark of discovery: AI, emotion, and the future of shopping
9:30am: Panel 1: Scaling smart: Can the Open Web compete in a platform-dominated world?
10:00am: Panel 2: Hybrid humanity: Co-pilots and agentic AI colleagues
10:30am: Campaign Debate: Has creativity lost its showmanship due to its focus on data
11:00am: Closing comments by Anup Oommen, Editor, Campaign Middle East
11:05am: Networking session

By Car: Drive via Sheikh Zayed Road (E11) and take Exit 41 onto Al Thanya Street, where the Metropolitan Hotel is located. The hotel sits adjacent to Sheikh Zayed Road, making it a prime and easily accessible spot. For navigation assistance, GPS is highly recommended.

By Taxi: Taxis are widely available across Dubai and drivers will know the hotel by its location on Sheikh Zayed Road near Exit 41. It's a central landmark, so getting here by taxi is straightforward.

By Metro & Bus: The hotel is conveniently near several public transport options.

Metropolitan Hotel Dubai

Sheikh Zayed Road Exit 41 - Al Thanya St - Dubai - United Arab Emirates