Sports & Entertainment Roundtable

In this room, the "noise" of a standard conference is replaced by the focus of a unified industry front. Attendees will enter a supportive environment designed to:

• Build Collective Knowledge: Exchange specialized ideas and actionable workarounds for logistics, finance, and audience engagement.
  
  
• Protect Market Yields: Coordinate the 2026 calendar to ensure commercial continuity and stability.
  
  
• Shape Industry Standards: Lead high-level dialogues under Chatham House Rules to define the region's resilient future.

To protect the quality of the dialogue, participation is subject to a vetted accreditation process. We are bringing together a balanced room of:

• C-Suite & Founders: Decision-makers from Agencies, Rights Holders, and Venues.
  
  
• Operational Leads: Heads of Operations from Ticketing Platforms, Suppliers, and specialized Consultancies.
• Sector Experts: Senior leadership from Teams, Law Firms, and infrastructure providers.
  
  
• Zero-Pitch Policy: This is a focused environment where the exchange of knowledge takes precedence over business development.

By car: There are many ways to reach your destination, including heading along Sheikh Zayed Road, exiting at Interchange No. 5, continuing via Al Naseem Street toward Jumeira and Al Rabeea’ Street, passing the roundabout, and turning right with the destination on the left. GPS navigation is highly advised.

By public transportation: For the shortest walking distance, take the M Red lines to the Al Fardan Exchange Metro station, followed by a five-minute walk.

By taxi: You can easily reach your destination by taking a taxi or by using a ride-hailing app.