DIGITAL Presents :: JAMES LAVELLE (UNKLE, UK)

DIGITAL Returns at Chi @ The Lodge with Mo Wax and UNKLE Label owner, renowned DJ and Producer James Lavelle. See him live in the Chi Garden Thursday, January 21st 2010! ★☆★Like the rest of us, it was the parental record collection that switched James Lavelle on to music, early Lavelle sets included the likes of Stevie Wonder and Deep Purple, an eclectic mix that was an embryonic blueprint both for James Lavelle as a DJ and for his label Mo' Wax; good tunes are good tunes - the genre doesn't matter.Inspired by the sound systems put together by the likes of Afrikaa Bambaata in the states and by the Wild Bunch over in Bristol, James started buying records by the bucketload and providing the soundtracks to his home town Oxford's own blockparty scene. The first party he put on, at 15, made him enough money to get a pair of decks and with Oxford starting to run out of vinyl, London beckoned. There's probably no better example of right place, right time.Taking its name from the night he'd started promoting, Mo' Wax Please, Mo' Wax was set up in 1993 with a £1,000 from Honest Jon's Records where James (still only 19) now worked. At Honest Jon's, James had started putting hip-hop tracks alongside the classic breaks that had inspired them; from the outset Mo' Wax worked along similar lines.Mo' Wax was taking the Lavelle musical approach to even greater heights with the release in 1996 of DJ Shadow's seminal 'Entroducing', a record that turned music on its head and catapulted Mo' Wax into the spotlight as never before. James says simply 'It changed everything' and for a while things did go a bit mad with both him and his label in ever increasing demand. With his laconic DIY approach to music overtaken by business and celebrity James chose this time to decamp to Los Angeles to spend three months working on a new brainchild, an album of his own, to be called UNKLE. It took five years.With contributions from Ian Brown, Richard Ashcroft and Thom Yorke, UNKLE was an immense piece of work, the Britsh alternative dance record that James had always envisaged making.his sheer enthusiasm for his music ensures its freshness. James is one of those characters who seems to be constantly pinching himself to make sure its true. 'I've got the luckiest job in the world' he says, and you can't help but believe him. This is the lad who has gone from stealing VW badges to being namechecked on record by Mike D, the same Mike D who said it was only Mo' Wax that made it worth going to Britain, the same Mike D who partly inspired James Lavelle to make music in the first place. The James Lavelle musical revoloution has gone full circle and that big wheel just keeps on turning.★☆★Thursday, January 21st 2010iLL Communications Presents ::✜ JAMES LAVELLE ✜UNKLE, Mo Wax, UKhttp://www.myspace.com/djjameslavellehttp://www.unkle.comopening set by:✜ Amin Golestan ✜In the R&B Room:✜ Dany Neville ✜at Chi @ The Lodge10pm – 3am | 125 AEDLadies 100AED till 11pm and FACE Card 100AED all nightTickets available on Virgin megastore and TimeOutTickets.comFor more information and table reservations call 043379470 or 050 725 8277 or email lindi@ohmrecords.com★☆★Join the OHM Records Group: http://www.facebook.com/group.php?gid=2339294488&ref=tsBecome a fan of OHM Events: http://www.facebook.com/pages/OHM-Events/51837032796?ref=tsFollow OHM on Twitter: http://www.twitter.com/ohmevents LIFE IS TOO SHORT FOR BORING MUSIC