Eric Prydz Holo Live at Expo City Dubai

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Eric Prydz brings his world famous live AV show HOLO to Expo City Arena at Expo City Dubai, an innovation-driven city of the future, for the official closing show of GITEX GLOBAL 2024. A celebration of technological and musical innovation, HOLO has wowed audiences across the world, thanks to its merging of music and 3D holographic projections into a one of a kind AV experience. Now - and for the first time in the Middle East region - HOLO comes to Dubai as the closing show of the tech and startup event GITEX GLOBAL, presented in association with pioneering festival and cultural brand Sónar - a standard bearer for music, creativity and innovation since its first edition in Barcelona in 1994.

Guests at the age of 16 and above are welcomed from 19:30 onwards. Various international DJs will be performing at the event before the main star steps on the stage. The event is promising to be the biggest show in the region and highlight of the season. Follow the announcements as the final line-up of DJs to be announced in upcoming days.


HOLO is the brainchild of Eric Prydz, one of the world’s most popular electronic music producers and DJ’s. Eric has been a key influence on the evolving sound of electronic music for more than 20 years, alongside his aliases Pryda & Cirez D. Similarly committed to shaping the future of the live experience, his shows employ state of the art technology, bespoke lighting, and lasers to spellbinding effect. The show is a second collaboration between HOLO and Sónar, following its performance during the festival’s 30th anniversary in June 2023.

Brought to you by M Premiere in collaboration with Uniglobal Projects