Campaign Breakfast Briefing: Talent and Technology 2025

Campaign Middle East will be hosting its annual Campaign Breakfast Briefing: Talent and Technology, gathering key stakeholders across brands, agencies, and adtech players for a morning of networking and in-depth discussions at The Metropolitan Hotel in Dubai on 11 April 2025.

Join us for an insightful event focused on bridging the gap between the rapidly evolving technological landscape and the lack of nuanced, skilled, and specialized talent required to navigate the new realities in the age of artificial intelligence (AI), large-language models (LLMs), predictive analytics, dynamic content optimization, and transparent AI-based programmatic advertising.

Clients and brands are now demanding cross-device retargeting to serve their CTV customers with targeted conversion-focused ads on their mobile devices. Consumers are demanding culturally relevant interactive elements such as augmented reality (AR) filters and virtual reality (VR) experiences to get a ‘feel’ for the brands they want to associate with. The days of relying on last-click attribution are numbered, as we’ve begun to witness MENA consumers engaging with brands across multiple touchpoints.

The industry has woken up from its stupor of wasted ad spending to connect with the right communities across the right platforms in the right way at the right time through relevant, first-party data-led storytelling approaches. However, this has also necessitated a high level of expertise within marketing teams, a clearer understanding of emerging channels, a conscious move toward brand safety, and a consensus to reduce – if not eliminate – ubiquitous ad fraud. Don’t miss out on this opportunity to hear from the industry’s finest and find out how to not only catch up but also stay on par with the constantly changing tech landscape.

See you there!

For sponsorship opportunities please email Tarun Gangwani @Tarun.gangwani@motivate.ae or call 052 1466150

https://campaignme.com/event/campaign-breakfast-briefing-talent-and-technology/